Personalised gifts and the HP Indigo digital technology
December is a special time when the mutual gift giving takes on an exceptional character. How can an (extra)ordinary digitally printed self-adhesive label be an added value to a gift? We explain below.
Almost everyone likes to receive gifts. Especially those that are not completely accidental and show that the donor took a moment to make the festive atmosphere even more pleasant.
This year (2017;)), we focused on the classics – a set of teas. Maybe it does not sound particularly special, but – as they say – the devil is in the details.
That is why we decided to compose our own flavours – thanks to the Tea More recommendation, we managed to create a unique blend. With a festive, citrus note;)
Finally, we decided on spicy orange, papaya & orange, and the icing on the cake was … marzipan & pistachio.
The next stage was the design of self-adhesive labels, boxes, and a positioning drawer. Here, we were assisted by a designer friend of ours, Małgosia from M Studio. This is yet another successful implementation.
In addition to labels stuck on tins, we also added personalised cards – each beneficiary received a personal card with the signatures of the entire Crew.
We have often mentioned the possibilities offered by printing on HP Indigo. Digital technology enables the printing of personalised self-adhesive labels, shrink sleeves or – as in this case for our own needs – personal cards.
We were assisted by Packaging Factory in putting together the teas and packaging
You can read more about personalised labels designs created using HP Indigo printers HERE.
During our continued collaboration with Perun Brewery we had the pleasure of creating a limited edition of self-adhesive labels for Sol Invictus beer.
The concept was quite simple: to create shrink sleeve labels displaying images of people from various continents and unique graphical elements.
How can shrink sleeves increase your sales? A few words about emotions in the purchase decision-making process
Everything was based on 31 designs which were transformed into unique labels thanks to the HP SmartStream Mosaic algorithm.