Realizations: St. Lawrence Mountain rapeseed oil
Case Study – St. Lawrence Mountain rapeseed oil
Labels metallized without the use of hot or cold stamping.
Hot-Stamping and Cold Stamping – Ways of Enhancing Labels
Goods on shop shelves are fighting for the attention of consumers also through their labels. The more interesting they are, the more they will become etched into the minds of the target group and the greater the chance that people will reach for the product on the shelf, putting it into their shopping basket. Today, we’re going to tell you about one of the popular ways of making labels more attractive.
Gilding is one of the more common ways of making print more refined. It consists of transferring the metal layer to a substrate that already contains print.
Hot-Stamping, a.k.a. Hot-Printing or Thermal Printing
That’s about it as far as the definition goes – but what does it look like in practice?
When the temperature reaches around 100°C, the PET foil comes into contact with the HS matrix and the glue is heat-activated. It’s important for the glue to be activated only in the embossed area of the matrix.
The decorative foil is then stamped onto the surface of the material, which will make up the future labels.
The matrix, sometimes called a HS form, is another vital element apart from the foil, and the matrix is individually prepared for each specific project. The matrix is a one-time expense and it can be used multiple times.
Shrink Sleeve or Self-Adhesive Label Cold-Stamping, a.k.a. Cold-Gilding
This technique requires a special CS adhesive and foil to be used.
This process of adorning labels consists of applying a layer of special adhesive using flexography, on the area to be adorned. The foil layer then comes into contact with the adhesive and is cold-stamped, leading to the separation of the metallic elements from the foil in the designated areas only (i.e., where the adhesive was applied).
Label Enhancements in a Nutshell
Both of the methods outlined above give similar results.
self-adhesive labels on silver foil
Nevertheless, cold-stamping is more commonly used to adorn cosmetics, pharmaceutical, and foodstuff labels.
However, similar outcomes can be achieved without any of the above-discussed methods. The rapeseed oil from St. Laurence’s Mountain label is a fine example of how a very simple use of metallised foil can be an equally impressive, excellent alternative to the ways of adorning self-adhesive labels described above 🙂
In this case, the surface of the labels, which in this particular case is black, was printed on again. In effect, what was obtained was a premium label impression using faster and lower production cost methods (no additional foils or matrices required).
Great designs do not always automatically translate into eye-catching labels. The end result is created by the entire process of printing the bottle self-adhesive labels, whether it’s specialty printing or bottle shape challenges.
Do you also find yourself doing the shopping in a hurry and reaching for products on shelves out of habit? The sheer amount of confusingly similar labels makes it very difficult to capture your attention.
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