What do a skeleton in a dress, digital printing technique and USA wine market have in common?

7 thousand competing vineyards, seven main producers who have dominated the market, taking up 80 percent of space on the shelves and a very bold idea of Worldwide Beverage Imports, LLC.

Is it worth taking the risk of making such a specific product as wine? What were the numbers of sold promotional bottles and results achieved? You will find all the answers in the video below. Enjoy!