Foodstuffs labels

Self-adhesive labels for the food industry – functionality that looks good

Whether you are bringing out a new line of juices, different honey flavours or organic vegetable spreads – we are ready to help you attend to each and every detail.

Many flavours, one order, full flexibility

One of the most serious challenges in the food sector is production of many label variants within one packaging format. For example, the same drink can come in five flavours; one type of honey is produced by different apiaries or comes from different origins. So, while the form remains the same, the contents must be clearly differentiated by its label.

Thanks to digital printing we offer full freedom of customization. You can order even  tens of versions of a label in just one print run, each with a different graphic design, name, formula or code, as in this regard HP Indigo digital printing technology offers enormous flexibility.

Moreover, you do not have to order large numbers of labels. We print precisely as the number you need.

This is a great advantage, especially for brands which launch new seasonal flavours, or just test the market, or launch short, limited series of products.

Refrigerator, oil, steam – the challenges which we face

Food products are often stored in conditions which can damage standard labels – inside refrigerators and freezers, with contact with fatty substances or steam, or exposed to direct light. Therefore, selecting the right material and adhesive is key to the label’s durability and the overall visual attractiveness of the packaging.

We are well aware of this. Together, we will select suitable waterproof, grease-resistant base materials , with permanent adhesive that not come off glass jars even if stored in the fridge. This means that your labels look great not only right after application, but also after weeks in storage – exactly as they should.

Packaging that “works”? We know it!

A bottle of juice, a tube of toothpaste, a plastic container for hummus – different needs mean different packaging types. Some are rigid and stable (e.g. glass jars), other are flexible and yield when squeezed. Therefore, the label must not only be visually attractive, but also functional. It must stick well to the surface, it must not wrinkle or peel off in critical spots.

For this reason, with each design we provide advice as to which material works best and where. In some cases, it can be a classic glossy foil, while for others we may recommend a soft-touch base material with strong adhesive. Sometimes, for organic food brands a recommended option is eco-friendly paper – it all depends on the product and your brand strategy.

Labels that grab attention and boost sales

Fierce competition in the food sector is a well-known fact. Store shelves can be stocked to their full capacity, which is the reason why labels must catch the buyers’ eyes and communicate to them clearly: “This is the product worth buying.”

With us, you can choose from a whole range of possibilities: prints on various materials, adding matt/glossy/metallic finishes, deciding on gilding, spot varnishing or tactile effects. It is more than just visual attraction – it is a competitive advantage.

We work with the same commitment for big and small businesses

We work with both large brands and with start-ups bringing their nut creams or kombuchas to market.

Here are photos of finished products which we printed for our customers – check out how our labels look on real packaging. Hope to see your products in this section, too.